After its acquisition of Postmates in 2020, Uber is reportedly working on creating a subsidiary dedicated to robotics. The subsidiary is set to be renamed Serve Robotics and will group together all of the activities of Postmates X, which is a robotics division of the shopping and delivery company that Uber plans to turn into a separate business. Uber would thus be a 25% minority shareholder with Serve Robotics owning the assets and intellectual property.
In the current health context, the development of delivery robot solutions is a boom for a new contactless trade. Postmates X have already carried out deliveries on behalf of Pink Dot, a Californian brand,through the development of Serve, its little black and yellow robot.
Despite this success, Uber seems, however, to be abandoning a booming sector to focus on its historical core activities: food delivery (Uber Eats) and passenger transport. At the end of 2020, Uber announced the sale of its autonomous driving unit to Aurora, all while investing more than 300 million euros in the unit (equivalent to a 26% stake). The transport company has also sold the European division of Uber Freight, but continues to operate its freight division in North America. Aside from Uber ATG, Uber has also left Jump, its self-service electric bicycle and scooter service as well as selling Uber Elevate to Joby Aviation.